Master Digital Marketing Skills Online

Professional Training Programs for Modern Marketers

Learn practical digital marketing strategies from industry professionals. Our courses cover SEO, social media, content creation, analytics, and paid advertising. Study at your own pace with video lessons, real-world projects, and personalized feedback. Whether you're starting a career or upgrading skills, we provide structured learning paths tailored to your goals. Access materials 24/7 from any device. Join thousands of students who've already transformed their professional capabilities through focused, results-driven education.

  • Video tutorials with step-by-step instructions and practical examples
  • Certificates recognized by employers in the digital marketing industry
  • Live Q&A sessions with experienced marketing specialists every week
  • Lifetime access to course materials and all future updates
  • Real client projects to build your professional portfolio
Start Learning Today Explore Courses
Digital marketing student learning online with laptop and marketing analytics dashboard

2,500+

Active Students

Digital Marketing Programs

Structured learning paths designed for practical skill development. Each program includes hands-on projects, industry tools access, and certification upon completion.

SEO Fundamentals

Master search engine optimization techniques including keyword research, on-page optimization, technical SEO, and link building strategies. Learn Google Analytics and Search Console tools for tracking performance metrics effectively.

  • 12 video modules
  • Real website audits
  • SEO tools training
  • Certificate included
299 лв One-time payment
Enroll Now
Duration: 6 weeks

Social Media Marketing

Develop campaigns across Facebook, Instagram, LinkedIn, and TikTok platforms. Study content creation, community management, influencer partnerships, and paid advertising strategies. Includes Meta Business Suite certification preparation materials.

  • Platform-specific tactics
  • Content calendar planning
  • Ad campaign setup
  • Analytics dashboard
349 лв One-time payment
Enroll Now
Duration: 8 weeks

Email Marketing

Build automated email sequences, segment audiences, and optimize conversion rates through A/B testing. Work with Mailchimp, SendGrid, and other platforms. Study GDPR compliance, deliverability factors, and list growth techniques for sustained engagement.

  • Automation workflows
  • Template design
  • Segmentation methods
  • Compliance training
279 лв One-time payment
Enroll Now
Duration: 5 weeks

PPC Advertising

Launch and manage Google Ads and Facebook Ads campaigns with proper budget allocation. Study keyword bidding, ad copywriting, landing page optimization, and remarketing tactics. Gain hands-on experience with campaign creation and performance analysis.

  • Campaign structure
  • Bid management
  • Conversion tracking
  • ROI optimization
399 лв One-time payment
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Duration: 7 weeks

Analytics & Data

Interpret marketing data using Google Analytics 4, Tag Manager, and Data Studio. Create custom reports, set up conversion tracking, and build attribution models. Learn SQL basics for database queries and Python fundamentals for data manipulation tasks.

  • GA4 implementation
  • Custom reporting
  • Data visualization
  • SQL queries
429 лв One-time payment
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Duration: 9 weeks

Student Success Stories

Real campaigns built by our students. These projects showcase practical skills gained through our courses.

Instagram Growth Campaign
→
Social Media

Instagram Growth Campaign

A fitness brand campaign that achieved 340% follower growth in Sofia. Student combined organic content strategy with targeted Instagram ads, reaching 85,000 local users in three months.

Local SEO Project
→
SEO

Local SEO Project

Restaurant chain optimization across Varna and Plovdiv. Improved local search rankings to top 3 positions for 15 keywords. Resulted in 60% increase in reservation inquiries within five months.

Google Ads Campaign
→
PPC

Google Ads Campaign

E-commerce store selling electronics in Sofia. Student managed 2,500 BGN monthly budget, achieving 4.2 ROAS. Campaign generated 180 conversions with average cost per acquisition of 28 BGN.

Content Marketing Strategy
→
Content Marketing

Content Marketing Strategy

Educational blog for financial services company. Created 24 articles over six months, generating 45,000 organic visits. Content focused on personal finance topics relevant to Bulgarian market.

Facebook Advertising Campaign
→
Social Media

Facebook Advertising Campaign

Real estate agency lead generation in Burgas. Targeted ads to potential home buyers aged 28-45. Generated 320 qualified leads with cost per lead of 12 BGN, resulting in 18 property sales.

E-commerce SEO Optimization
→
SEO

E-commerce SEO Optimization

Online fashion store technical SEO and content optimization. Fixed 180 technical issues, optimized product pages for 50 keywords. Organic traffic increased by 220% over eight months period.

About Pahuko

Founded in 2018, Pahuko emerged from a simple observation: businesses needed practical digital marketing skills, not theory.

We started with 12 students in Sofia. Today, over 3,500 professionals have completed our programs.

Our instructors work in active agencies and companies. They teach what works now, not what worked five years ago.

Digital marketing education at Pahuko

Our Mission

Make digital marketing education accessible and practical for Bulgarian professionals.

Bridge the gap between academic knowledge and real-world application.

Our Approach

Every course includes live campaigns. Students work with real budgets and actual clients.

Practical digital marketing training

What Sets Us Apart

We update course content every quarter based on platform changes and market trends. Our instructors manage active campaigns with budgets exceeding 500,000 BGN annually.

Core Values

📊

Results-Driven

Focus on metrics that matter. Track ROI, conversions, and campaign performance.

🎯

Practical Learning

Hands-on projects with real budgets. No simulations or outdated case studies.

🔄

Current Content

Quarterly updates reflecting latest platform changes and industry standards.

👥

Industry Expertise

Instructors from active agencies with proven track records.

3,500+
Graduates
6
Years Operating
15
Active Courses
92%
Completion Rate

Why Choose Pahuko

Learn digital marketing with structured programs and real-world applications

Practical Skills

Work on real campaigns and projects. Build portfolio pieces while learning. Each module includes hands-on tasks with feedback from industry professionals.

Expert Instructors

Learn from marketers with 5-10 years in SEO, PPC, and social media. Get insights from those who manage campaigns for Sofia-based companies and international clients.

Flexible Schedule

Access materials anytime. Watch lectures at your pace. Join live sessions Monday-Friday evenings or watch recordings. Complete assignments when it fits your routine.

Career Support

Receive certification upon completion. Get help with CV preparation and LinkedIn profile optimization. Access job board with positions from Bulgarian digital agencies and startups.

Our Credentials

Trusted education platform with verified standards

Licensed Business

Data Protection Compliant

SSL/TLS Secured

Quality Guaranteed

Industry Standards

Professional Team

What Our Students Say

Real feedback from professionals who enhanced their skills

M

Martin Petrov

📍 Sofia
★ ★ ★ ★ ★

The SEO course helped me land a new position. The instructor explained complex topics in simple terms, and practical assignments were directly applicable to real projects. I increased organic traffic by 240% within three months of completing the program.

SEO Specialist Course
Completed 2 months ago
E

Elena Dimitrova

📍 Plovdiv
★ ★ ★ ★ ★

Good content, but video quality could be better. The support team responds quickly. Overall satisfied with what I learned about Facebook Ads.

Social Media Marketing
Completed 1 month ago
G

Georgi Ivanov

📍 Varna
★ ★ ★ ★ ★

I was struggling with Google Ads campaigns for my e-commerce store. After finishing this program, I reduced cost per acquisition by 55% and doubled conversion rate. The instructor's experience in e-commerce was evident - every case study felt relevant. The certification also added credibility when negotiating with clients. Worth every lev spent.

Google Ads Mastery
Completed 3 weeks ago
D

Desislava Georgieva

📍 Burgas
★ ★ ★ ★ ★

The course covers basics well, but I expected more advanced strategies. Some modules felt repetitive. Support was helpful when I had questions. It's decent for beginners, though experienced marketers might want something deeper.

Digital Marketing Fundamentals
Completed 5 weeks ago
N

Nikolay Stoyanov

📍 Ruse
★ ★ ★ ★ ★

Excellent value for money! The email marketing strategies increased our open rates from 18% to 34%. Templates and checklists saved me hours of work.

Email Marketing Pro
Completed 6 days ago
T

Teodora Angelova

📍 Stara Zagora
★ ★ ★ ★ ★

The content analytics module was particularly useful for my job. I now create data-driven content strategies instead of guessing. Would have appreciated more live sessions, but recorded lectures are thorough. Customer support answered all my technical questions within 24 hours.

Content Marketing Strategy
Completed 2 weeks ago
I

Ivan Todorov

📍 Pleven
★ ★ ★ ★ ★

I'm so happy with the results! Started freelancing after graduation and already have 4 clients.

Full Digital Marketing Program
Completed 1 month ago
V

Viktoria Nikolova

📍 Veliko Tarnovo
★ ★ ★ ★ ★

Solid course with practical examples. The pace was sometimes too fast for complete beginners. I had to rewatch several modules. The final project was challenging but helped consolidate knowledge. Price is reasonable compared to other platforms.

Instagram Marketing
Completed 10 days ago

Our Track Record

Real numbers from our digital marketing education platform

0
Years in BG Market
since 2019
0
Students Trained
across all programs
0
Active Courses
updated quarterly
0
Completion Rate
% finish courses
0
Certificates Issued
in 2024 alone
0
Industry Instructors
avg 7 years experience
0
Job Placements
% within 6 months
0
Student Satisfaction
% recommend us

Latest Insights

Stay updated with trends, strategies, and practical tips from the digital marketing world.

SEO fundamentals for beginners
March 15, 2024 7 min read

SEO Fundamentals Every Marketer Should Know

Search optimization remains crucial for online visibility. Learn the core principles: keyword research, on-page optimization, technical aspects, and link building. We cover practical steps to improve rankings without complex jargon.

Read Article
Social media advertising strategies
March 8, 2024 6 min read

How to Create Effective Social Media Campaigns

Paid social advertising offers precise targeting options. Discover platform-specific features, audience segmentation techniques, budget allocation methods, and performance metrics that matter. Real examples included.

Read Article
View All Articles

Frequently Asked Questions

Clear answers to common questions about our digital marketing courses and programs

No prior experience is required for our beginner courses. You'll need:
  • Basic computer skills and internet access
  • Ability to read and write in English
  • Willingness to learn and practice regularly
For intermediate and advanced programs, we recommend completing foundational courses first or having 6-12 months of practical experience in digital marketing. Each course page lists specific requirements.

Course duration varies based on the program:
  • Short courses: 4-6 weeks (3-5 hours per week)
  • Standard programs: 8-12 weeks (5-7 hours per week)
  • Comprehensive programs: 3-6 months (8-10 hours per week)
All courses are self-paced with flexible deadlines. You can learn faster or slower based on your schedule. Access to materials remains available for 12 months after enrollment.

Yes. Upon successful completion of all assignments and passing the final assessment, you'll receive a digital certificate that includes:
  • Course name and completion date
  • Total learning hours
  • Skills and topics covered
  • Verification code for employers
Certificates can be downloaded as PDF files and shared on LinkedIn or other platforms. Some programs also offer preparation for industry certifications like Google Ads, Facebook Blueprint, or HubSpot.

Our courses combine multiple learning formats:
  • Video lessons: Pre-recorded lectures with screen demonstrations
  • Practical assignments: Real-world projects and case studies
  • Interactive quizzes: Test your knowledge after each module
  • Live Q&A sessions: Weekly webinars with instructors (optional)
  • Community forum: Discuss with other students and get feedback
All materials are accessible 24/7 from any device. You can pause, rewind, and review content as many times as needed.

We offer a 14-day money-back guarantee for all courses. If you're not satisfied within the first two weeks, contact our support team for a full refund. Requirements:
  • Request must be made within 14 days of purchase
  • You haven't completed more than 30% of the course
  • No violations of our terms of use
Refunds are processed within 5-7 business days. This policy allows you to explore the course risk-free and ensure it matches your learning goals.

Yes, flexible payment options are available:
  • Full payment: Pay once and get immediate access
  • Monthly installments: Split payment over 3-6 months (no interest)
  • Corporate packages: Special rates for teams of 5+ people
We accept credit cards, debit cards, PayPal, and bank transfers. Payment plans are automatically offered during checkout for courses over 500 лв. Students and unemployed individuals may qualify for additional discounts.

Comprehensive support throughout your learning journey:
  • Email support: Responses within 24 hours on business days
  • Instructor feedback: Detailed reviews on all assignments
  • Community access: Connect with students and alumni
  • Technical help: Assistance with platform and course materials
  • Career guidance: Resume reviews and job search tips (select programs)
Support continues for 3 months after course completion. Premium programs include one-on-one mentoring sessions with industry professionals.

Content is updated quarterly to reflect the latest developments in digital marketing. Updates include:
  • New platform features (Google Ads, Meta Ads, TikTok)
  • Algorithm changes and best practices
  • Emerging trends and technologies
  • Fresh case studies and examples
  • Updated tools and software tutorials
Enrolled students receive notifications about major updates and can access new content at no additional cost. Our instructors are active practitioners who bring real-world insights from current campaigns.

Yes, our platform is fully responsive and works on all devices:
  • Smartphones (iOS and Android)
  • Tablets (iPad, Samsung, etc.)
  • Desktop computers (Windows, Mac, Linux)
  • Smart TVs with web browsers
Videos adapt to your screen size and connection speed. You can download select materials for offline viewing. Progress syncs automatically across devices, so you can start on your phone and continue on your computer without losing your place.

Still Have Questions?

Our team is here to help you choose the right course for your goals

Contact Us

Get in Touch

Have questions about our courses? Ready to start your digital marketing journey?

Contact Information

📧
Email
info@pahuko.sbs
📱
Phone
+359 88 7 543 210
📍
Address
Улица Княз Борис I, 55
София, 1000
🕐
Working Hours
  • Понеделник - Петък: 9:00 - 18:00
  • Събота: 10:00 - 14:00
  • Неделя: Затворено

Send Us a Message

Limited Time Only

Spring Learning Special

Start your digital marketing journey with exclusive benefits. Enroll now and get full access to premium courses, expert mentorship sessions, and certification materials. This offer includes everything you need to master modern marketing strategies and grow your career.

30%
Off
Offer Valid Until:
16 April 2026
  • Access to 12 comprehensive digital marketing courses covering SEO, PPC, social media, and analytics
  • Three one-on-one mentorship sessions with industry professionals (worth 300 BGN)
  • Official certification upon completion recognized by leading marketing agencies in Sofia
  • Lifetime access to course materials and all future updates at no additional cost
  • Private community access with networking opportunities and job board for graduates
Get This Offer

Disclaimer

The information provided on this website is offered "as is" and is accurate to our knowledge at the time of publication. However, content may be updated or changed without prior notice.

While we strive for accuracy, we recommend verifying all information with qualified professionals before making decisions. Pahuko limits liability for the accuracy and timeliness of information presented.

Course content, pricing, and program details are subject to modification. We encourage prospective students to contact us directly at info@pahuko.sbs or call +359 88 7 543 210 for the most current information.

This disclaimer applies to all pages, materials, and resources available through our platform. By using this website, you acknowledge and accept these terms.